Brand activation and sponsorships

The work

Gamers are a hard audience to reach and an easy one to lose. They tune out interruption and reward brands that add something to the thing they already love. We help brands show up in gaming the right way: through events worth attending, sponsorships that improve the experience instead of breaking it, mall and retail activations that turn footfall into gameplay, and creators the audience already trusts. The result is attention that feels earned, not bought, and a brand that is welcomed into the community rather than tolerated.

How brands work with us

  • Title and presenting sponsorships of NGES tournaments and leagues, with assets and integrations built around your goals.
  • Bespoke branded events and competitions designed around a product, a launch or a campaign.
  • Mall and retail activations that turn footfall into gameplay, as we delivered with Free Fire Hungama.
  • Creator and influencer campaigns with the region’s gaming talent, from one off content to ongoing series.
  • On stream integrations, branded segments, challenges and content that lives on after the event.

Who we have done it for

Red Bull, Telenor, Jazz, TCL, Realme, Infinix, Mountain Dew and Ocean Mall have all worked with NGES on activations and sponsorships.

Why NGES

Plenty of agencies will sell you reach. We sell you reach plus delivery, because we run the events the activation lives inside. That means the brand moment is designed into the format, the broadcast and the on ground experience from day one, not bolted on at the end.

Want to reach gamers without wasting the budget?

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Frequently asked questions

How can my brand reach gamers through NGES?

Through title and presenting sponsorships of our tournaments, bespoke branded events, mall and retail activations, creator and influencer campaigns, and on stream integrations. We design the brand moment into the event from the start.

Which brands has NGES worked with?

We have delivered events and activations with Red Bull, Telenor, Jazz, TCL, Realme, Infinix, Mountain Dew and Ocean Mall, among others, alongside game publishers like Garena.

What is an esports mall activation?

A branded gaming experience inside a retail destination that turns footfall into participation, with playable stations, a stage and a competition, as we delivered with Free Fire Hungama. It puts a brand in front of a young audience where they already are.

Can you run an influencer or creator campaign?

Yes. We work with the region’s gaming creators on one off content and ongoing series, and we can build a campaign around a launch or a sponsorship.